When a motor manufacturer builds a car today they have to ensure that looks, performance, safety, comfort and space, not only register as value-for-money with the public but that it’s offered in a design that many people want to be seen driving. Dodge is a well known American brand with a proven record for providing cars that match public demand. In keeping with history meet the new Dodge Challenger.

The Dodge Challenger concept car first appeared in the late sixties supported by a plethora of Dodge Challenger sketches designed to catch the imagination of anyone interested in cars. The 1970 Dodge Challenger easily met the criteria for the period and Dodge spiced up its appeal further by providing exciting muscular versions. With the introduction of the 1971 Dodge Challenger it was reasonable to suspect that Dodge had found itself another winner. Finding a ‘70s version of a Dodge Challenger for sale today could be viewed as investment seeking. Those owners of early powerful models that keep them in pristine condition and regularly display them at shows emanate the kind of enthusiasm about the Challenger that you might expect of a more celebrated model. The Challenger is special because it’s possible to capture a sense of the period in which it was built and derive from that an atmosphere that has moved on simply because cars today need to address more technological issues than was necessary back in the ‘70s.

When the company introduces a new Dodge Challenger today a host of issues need to be considered that must be easily discerned in the production package that the public encounter. Initial impressions will always prove important which is why Dodge made the effort to ensure that the 2006 Dodge Challenger was pleasing on the eye.

However a good looking design still needs to provide at least everything that its competitors do if it is to survive let alone compete in this highly contested market. Dodge has a reputation for producing cars that are genuinely rather good value-for-money and the 2006 Dodge Challenger is no exception. If you like the looks of the 2006 Dodge Challenger then you are going to enjoy its spacious modern styling that is quiet, comfortable to ride in. With comfort linked to convenience the 2006 Dodge Challenger comes equipped as standard with electric windows and mirrors, remote central locking, automatic transmission.

Yet the good news does not end there, the chunky road presence of the 2006 Dodge Challenger possesses a suggestion of strength suited to a 21 St century vehicle which is real. Dodge value-for-money includes a host of standard safety features such as anti-lock braking, airbags and side impact bars.

With aspirations to increase sales in the UK Dodge is gambling on the British public opting to choose something different. The Chrysler PT Cruiser has successfully shown that a lucrative niche market does exist in the UK in the £12,000 to £20,000 bracket. The 2007 Dodge Challenger may well follow the success of the Cruiser because being different does possess a certain cache that more established motor manufacturers cannot play on. Yes there is an argument that more established motor manufacturers will continue to attract the majority of British buyers, however Dodge is an established American company with a good reputation to back up its vehicles and its vehicles are value-for-money good looking products designed for ease of driving. The 21stcentury is going to see some new brands driven around English roads and the 2007 Dodge Challenger or even the 2008 Dodge Challenger might be the first of long line of American cars that begin catching favour with British buyers.